Marketing Manager
Diggers The Entrance
Shape the future of an award-winning club brand through creative campaigns, events and member experiences
Key Responsibilities
- Lead the marketing strategy of a progressive, award-winning club.
- Work directly with the CEO and shape the future of the Diggers brand.
- Create impactful campaigns, events and experiences that drive engagement.
Job Description
Diggers The Entrance is a progressive licensed club located on the Central Coast of NSW overlooking Tuggerah Lakes. The award winning club offers first class facilities such as: a connecting 52 room Ibis Styles Hotel; dining and conference facilities; 24hr Fitness Centre; Outside In Kitchen-Café; exciting new 'Roll n Pickle' outdoor recreation precinct featuring dedicated pickleball courts, synthetic bowling rinks, a vibrant outdoor terrace; and live entertainment that has earned its reputation as one of the Central Coast's most prestigious venues.Bring our brand to life. Drive engagement. Create experiences.
We are seeking an experienced, creative and commercially focused Marketing Manager to lead the Club’s marketing strategy, strengthen our brand and drive member and customer engagement. Reporting directly to the CEO, this is a hands-on leadership role with the opportunity to shape the future direction of the Diggers brand.
The Role
You will lead the Club’s marketing activities across brand, membership, promotions, digital, entertainment, events and community engagement, developing campaigns and experiences that increase visitation, build loyalty and support revenue growth.
Key Responsibilities
• Develop and deliver the Club’s marketing strategy, annual plan and campaign calendar.
• Lead brand positioning and ensure a strong and consistent presence across all customer touchpoints.
• Plan and execute integrated campaigns across digital, social media, website, email, SMS and in-venue channels.
• Drive membership, retention, engagement and loyalty initiatives.
• Develop promotions across gaming, food and beverage, events, entertainment and membership.
• Manage entertainment, events and activations to increase visitation and customer engagement.
• Use CRM, member data and customer insights to develop targeted campaigns and measure results.
• Manage social media, digital advertising, content and creative marketing collateral.
• Develop community partnerships, sponsorship activations and support ClubGRANTS initiatives.
• Manage the marketing budget, external agencies, suppliers and marketing partners.
• Monitor campaign performance, competitor activity and emerging trends to identify new opportunities.
• Lead and develop the Club's Marketing, while working collaboratively with managers across the Club.
• Ensure marketing and promotional activities comply with relevant legislation and Club policies.
• Undertake other duties and strategic projects as reasonably required by the CEO.
About You
You are a creative and commercially minded marketer who combines strategic thinking with a hands-on approach and enjoys turning ideas into campaigns and experiences that deliver results.
You will ideally have:
• Experience in a Marketing Manager or senior marketing role, preferably within hospitality, clubs, entertainment, tourism or a customer-focused industry.
• Strong experience across brand, digital marketing, social media and integrated campaigns.
• Experience with CRM, customer databases, email/SMS marketing and loyalty programs.
• A commercial mindset with the ability to use data and insights to drive visitation, engagement and revenue.
• Excellent communication, leadership, stakeholder and project management skills.
• Experience managing budgets, agencies, suppliers and multiple campaigns.
• A proactive, collaborative approach with the ability to both lead and get involved.
Relevant tertiary qualifications in marketing, communications, business or a related discipline will be highly regarded.
Why Join Diggers?
This is a senior marketing opportunity where you can have a genuine influence on an established Club brand that continues to invest, innovate and evolve.
You’ll work directly with the CEO and Executive Management Team, have the freedom to bring new ideas to life and lead marketing across a diverse mix of hospitality, entertainment, outdoor recreation and community initiatives.
At Diggers The Entrance, we continue to challenge the traditional club model and look for new ways to engage our members, customers and community.
Dare to be Different!
If you’re ready to bring creativity, energy and commercial thinking to Diggers The Entrance, we’d love to hear from you.
Apply now with your resume and cover letter.
This role is being advertised via the White Now job board; however, recruitment is being handled directly by the Club. Please direct all enquiries appropriately.